AURIA / FOUNDED 2017
Tired of paying €8,000 for a €200 watch famous logo.
AURIA exists for one reason: to prove that the luxury watch industry has been overcharging for decades — and we can do better.
Big-name luxury
€8,000
10× less
Auria · same spec
€229
THE PROMISE
Same standard. Ten times less.
Every luxury watch you've ever held has a dirty secret: roughly 90% of its retail price is marketing, dealer markup, and brand premium.
We build to the same spec — sapphire, 316L steel, automatic movements, ceramic bezels — and skip the rest. The savings go straight to you.
Sapphire crystal
316L stainless steel
Automatic movements
Ceramic bezels
€229
Starting price
90%
Of luxury retail = marketing
100%
Direct-to-wrist
0€
Ad budget
JOIN 45,000+
The watch industry won't disrupt itself.
That's what we're here for. Ready to wear a watch that's worth what you paid?
Shop the collection